People who shop on Black Friday usually prefer to do it online instead of waiting in line

People who shop on Black Friday usually prefer to do it online instead of waiting in line

Seeking deals During Thanksgiving, many Americans shopped online instead of going out in the cold to find deals. They spent 5% more than last year, as many people chose laptops and phones over going out in the cold.

Early online sales numbers showed that people were spending more at big stores, but the usual rush of Black Friday shopping didn’t seem as busy this year as it had in the past, when big crowds lined up on Friday mornings after Thanksgiving. A lot of the shoppers who did go out said they were on a budget and worried about spending too much because prices keep going up and the job market is getting weaker.

Adobe Analytics, which checks e-commerce transactions online and tracks over 1 trillion visits to U.S. retail sites, says that overall online spending on Thanksgiving Thursday went up 5.3% year over year to $6.4 billion. Adobe said it was better than expected because online shopping has made Black Friday less important, with sales and discounts lasting for weeks.

Business publication logo with tagline

Finding real and useful business information is easy with The Business Outlook. We want to be a reliable source for entrepreneurs, business fans, and industry leaders looking for high-quality material.

Contact Us

Email: contact@thebusinessoutlook.com

Phone : +1 (251) 255-4061

Address : United States

Keep up to date with our newsletter

Thank You, we'll be in touch soon.

© 2025 The Business Outlook LLC  | All Rights Reserved

Business publication logo with tagline

Finding real and useful business information is easy with The Business Outlook. We want to be a reliable source for entrepreneurs, business fans, and industry leaders looking for high-quality material.

Contact Us

Email: contact@thebusinessoutlook.com

Phone : +1 (251) 255-4061

Address : United States

Keep up to date with our newsletter

Thank You, we'll be in touch soon.

© 2025 The Business Outlook LLC  | All Rights Reserved