Business Strategy

The Story of April Masini: A Journey of Meaning and Impact

By Editorial Team
3 min read

I only do things that are meaningful and that will leave a lasting impact.

Now here is the analogy that defines how I operate:

Every other advice giver is in the paper map business. When someone comes to them, they sell them a paper map of the city. Then a map of the surrounding areas. Then a map of the region. Map after map after map — because that is their business model. That is how they monetize their audience.

I give people Waze.

I have never charged for my advice. RAF has no ads, no sponsors, no subscriptions. Personally funded by me. A gift to anyone who needs it.

But here is what I suspect your story — like almost every story written about me — may be missing:

The proof is not just in what I built. The proof is in what I walked away from.