Over the years, franchise businesses have undergone significant transformations. Initially, most of these businesses relied on traditional strategies such as word of mouth and distributing business leaflets. However, with technological advancements and evolving trends, these businesses have adapted to more modern approaches.
Veronica’s Insurance Franchise, which was established 25 years ago, initially followed conventional business strategies. But as time passed, it embraced new and effective approaches, becoming a leading broker in the Hispanic insurance industry. It has successfully integrated sustainable, profitable, and adaptable market trends into its operations.
In its early years, Veronica’s Insurance Franchise used strategies like canvassing neighborhoods, leaving brochures at doors, and making client calls to establish its brand. Over two decades, the company has undergone significant changes, evolving from a startup to a franchise leader. It has built enduring partnerships with insurance carriers, introduced innovations in its products and services, and fulfilled its mission of providing employment opportunities to over 200 families.
Central to the success of any franchise business is dynamic leadership. Veronica Gallardo, the CEO of Veronica’s Insurance Franchise, has played a pivotal role in the company’s growth. She highlights the advantages of franchising, emphasizing that it enables individuals to start and succeed in their businesses more quickly compared to going it alone.
By aligning with an established brand, franchisees gain access to extensive experience, specialized marketing, and an established client base, all of which contribute to their success. Veronica has been instrumental in expanding the company one franchise at a time, earning recognition and awards such as the Inland Empire Women’s Gathering Recognition and Keys to the City of Lynwood.
Experience is a valuable asset for franchisees, and Veronica encourages them to share their experiences. This sharing of insights helps mitigate errors and risks, aiding franchisees in achieving success sooner.
Veronica believes that individual success is intertwined with franchise success. Consequently, Veronica’s Insurance invests heavily in training and coaching franchisees, ensuring mutual success. Franchisees receive support throughout the process, from selecting optimal locations to comprehensive marketing training. They also gain access to top insurance carriers, allowing them to offer competitive prices and benefits to their clients. Moreover, they become part of a recession-resistant industry with a rapidly expanding market.
Veronica’s Insurance boasts a team of 100+ customer service agents proficient in English, Spanish, and, recently, sign language for the deaf and mute community. The company remains committed to technological innovation, continually improving internal processes to enhance service for clients and franchisees.
The company thrived even during the pandemic by swiftly adapting to virtual business operations. As a recession-proof industry, Veronica’s Insurance faced minimal challenges and used the crisis as an opportunity to innovate and improve services. It restructured client interactions, making auto insurance and other services faster and more affordable. Unlike many competitors, the company maintained or even reduced its prices due to its strong client relationships.
Veronica’s Insurance remained operational throughout the pandemic, prioritizing employee safety through strict sanitation measures and investing in protective infrastructure for clients and staff. The business expanded by opening new offices in Florida, Colorado, and San Jose, California, demonstrating its commitment to helping entrepreneurs succeed during difficult times.
Recently, the company earned recognition as the #1 Insurance category in the Top 500 New Franchises of 2020 and became a member of the International Franchise Association. It continually embraces change, enhancing communication, resolving issues faster, and providing better services and solutions. This includes offering 24/7 assistance, chatbots, an in-house call center, instant messaging services, and quotes within five minutes.
Veronica’s Insurance is on a growth trajectory, planning to open ten new offices in Florida in the coming months after experiencing success in two initial locations. The company anticipates a promising future in 2021 and beyond.
