Achieving client conversion right from the start is a notable feat. However, the PR industry has been facing difficulties in convincing journalists to take interest in their pitches or become regular clients.

The problem lies in the fact that journalists’ inboxes are inundated with pitches that often lack the credibility of the PR professionals’ previous works. Moreover, these professionals waste time communicating with irrelevant individuals due to the absence of relevant data for precise pitching.

Writing such emails can be a tedious task, leading to burnout among PR professionals, and ultimately causing them to lose the battle in the middle.

Fortunately, AI technology has brought about new advancements in this field. AI can help PR professionals identify the appropriate individuals to send their pitches to, as well as the suitable topics to pitch to them.

By integrating various modern AI tools, PR professionals can generate more potential leads and achieve conversion at an earlier stage.

How can AI Revolutionize the PR Industry?

AI offers a plethora of tools that can significantly enhance the work of PR professionals. However, it is not necessary to subscribe to every tool at once, as AI is designed to perform specific tasks. 

PR professionals need to envision use cases and invest in AI-powered content to make their work more efficient and effective. Here are some ways in which AI can be used in PR:

• Use natural language generation (NLG) to produce media reports and press releases.
• Extract names, businesses, events, places, brands, and data from any video, file, or document.
• Convert speech-to-text, ideal for media interviews, press conferences, conference presentations, podcast episodes, and internal strategy meetings.
• Translate text or audio files into multiple languages for wider distribution.
• Use predictive data to support media pitches about the popularity/demand of the brand’s stories.
• Manage online reputation by predicting the impact and occurrence of negative reviews.
• Monitor for deep fake videos of your organization’s spokesperson and executives that could negatively affect them and/or the reputation of your brand.

While the list can be endless, AI tools should not be expected to take over the majority of PR professionals’ tasks in the next few years. Instead, understanding AI technology, tools, and their use cases can help the PR industry innovate and grow at a faster rate.

AI Tool Recommendations for PR Professionals

The vast selection of AI tools available can make it difficult for non-technical individuals to choose which ones will best enhance their pitches, media interviews, lead generation, and other tasks. To assist you, we’ve compiled a list of beneficial AI tools for the media industry:

Beautiful.ai

This user-friendly AI tool creates stunning presentations that can enhance your brand’s image. Simply create a deck and let the tool adjust slides and layouts to produce superior designs.

HyperWrite

HyperWrite is a straightforward AI tool that assists you in achieving your writing objectives quickly. It can compose entire sentences and paragraphs based on your input.

Talkwalker

As the name implies, this AI-powered listening tool informs you of how your prospects or existing customers view your brand in real-time.

Grammarly

Another AI-powered tool, Grammarly aids in improving your documents by providing suggestions for grammatical errors, allowing you to enhance your content quickly.

While the aforementioned list is not extensive, you can explore additional AI tools to help you improve your work in a more efficient and impressive manner.

Read and Practice Use Case with the Help of AI Tools

Have you tried using AI tools in real time to achieve your PR objectives? Although these tools can work wonders, what if you find yourself struggling to understand their functions or not getting the desired results when you’re in a crunch? 

To ensure smooth and efficient use, it’s important to practice with sample writing and gain a better understanding of how these tools work. While you may face some initial challenges, with time and practice, you’ll become more familiar with their behavior and functions.

Email Writing:

PR professionals rely heavily on emailers, and any mistake or loophole in them can cost them a good prospect. 

While tools can assist in composing emailers, it is crucial to evaluate the tool’s effectiveness and the resulting emails. 

Thus, practicing a use case on various tools is essential to select the best one.

Lead Generation:

Although obtaining leads for journalists is important, it is equally crucial to determine which list will benefit you. 

AI tools can aid in making lead generation less time-consuming and more efficient. However, it is human intelligence that needs to come forward to conclude everything. 

Trying out multiple tools for lead generation and keeping two or three ready for use would be beneficial. As creating accounts and completing descriptions can be a lengthy process, it is better to make accounts in advance.

To become a smart PR professional, you should be proactive and prepared in advance for various tasks. 

Knowing the technical issues of tools can help you manage your time and urgency effectively. Not only will this make you an excellent worker, but it will also demonstrate your technical expertise to your company.

Conclusion:

AI has been designed to serve as a valuable resource for those who believe in its potential to significantly transform the PR industry.

Rather than threatening the jobs of PR professionals, this technology represents a return to the days when people made pitches with a wealth of solid insights.

That is why PR professionals must comprehend the optimal use of each tool and its purpose to create the most outstanding work possible.